In today’s episode I answers Jason’s question of how to get your product or invention to market
Let me start by saying… if you have been asking yourself the question of… how do I get my brand or product to market, than you’ve been asking the right question! Because
If you truly have an invention–something that has not been created before–there is no set way to get it to market and there is no right way. It can be a huge game of trial and error.
In this episode I will give you some insights on how to increase your brand awareness and market any product to the masses.
Here’s the link to the ISA Market Cycle I mentioned in this episode: https://youtu.be/x_2nHmWh030
Finding out how to get your product to market is often more relevant to your own success & platform than the features and benefits of your invention. In fact, real money-spending consumers don’t buy products or inventions; they buy what you do or what problem you solve in their lives.
So it’s better to, shift your approach away from the typical (it’s all about my product) to what benefits or problems do I solve and for what audience or avatar?
Once you have identified exactly who your target person or people are… Then fill in the gaps and create marketing around that intention.
So for Jason’s example. With a product geared to reducing pain for arthritis suffers. I would focus my marketing campaign on the core purpose: of problem solving.
I would identify my company as a problem solving-solution based product,” I would expose the problem to my consumer and give them an excellent way to solve it at a fair price.”
Remember in order to make a new product something consumers can’t live without, it needs to serve a purpose in your customer’s life. Defining that purpose depends on your individual product’s functionality.
Here is an important fact! The only reason commerce happens!… Period! …I do not care what you’re selling or what your product is: commerce happens because the person giving up what they possess now, wants what they are about to receive more than the possession they already have.
So if I had a thousand dollars and you had a shiny new product. The only reason I would give you my thousand dollars is because I valued your shiny product more than my thousand dollars, and you only traded because you valued the thousand dollars more than the shiny new product, and it’s that simple why commerce happens every single time.
Once you have a product and you’ve figured out precisely the role it would play in a consumer’s life, it’s time to share that with the public and find the best way to bring it to the market place.
Sometimes, regardless of how much thought you put into your original ideas, branding becomes an evolution over time instead of overnight.” So focus on building one true customer or fan at a time.
The use of social branding not only serves you in transforming a product but your brand as well. It can also help solidify product validation from existing customers help overcome general skepticism about a product’s effectiveness.
Here’s the link to the ISA Market Cycle I mentioned in this episode: https://youtu.be/x_2nHmWh030
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